You've got a spreadsheet from a trade show three years ago, an email list, a CRM that half your team updates, and an e-commerce platform that knows more about your customers than you do. That's first-party data, and it's worth a lot more than most of us are getting out of it. This week I welcome back my old friend Tim Hayden, CEO of BrainTrust Partners, to talk about data sovereignty: getting off rented land, pulling your scattered customer data into one place, and putting AI to work on it without handing your business over to someone else's model. If your marketing decisions are running on guesswork and national averages, this one's for you. https://www.theagentsofchange.com/643 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
The Agents of Change Digital Marketing Podcast