Decoder with Nilay Patel How to build everything, with Flex CEO Revathi Advaithi
May 25, 2021
Revathi Advaithi, the CEO of Flex, discusses the intricate world of manufacturing, where her company is a leader in creating everything from hair dryers to advanced electric vehicle systems. She delves into the challenges of the global chip shortage and how it reshapes business strategies. The conversation covers the rise of automation, the need for workforce reskilling, and the ethical considerations of manufacturing in today's geopolitical landscape. Revathi also emphasizes Flex's commitment to sustainability and investments in transformative technologies.
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Kids' Reaction to Flex
- Revathi Advaithi's children teased her for working at lesser-known companies.
- They became excited when she joined Flex, which manufactures diverse products, from hair straighteners to car parts.
Behind the Scenes Design
- Many assume consumer brands handle all product design in-house.
- Flex often designs the internal components and electronics, while brands focus on consumer-facing aspects.
Platform Design Strategy
- Flex develops platform designs, like for audio products, incorporating evolving technologies.
- Clients then integrate these platforms into their specific products, focusing on external design.