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What’s Working Now: Meta Andromeda Update, TikTok Shop Ads & Pornhub Ads?
May 13, 2025
Discover the transformative power of Meta's Andromeda algorithm as it automates ad campaigns, shaking up media buying strategies. Explore the rise of TikTok, the untapped potential of platforms like Pornhub, and the importance of personalized ads that truly connect. Unpack how businesses must adapt their marketing to stay competitive, even finding success in unexpected places like Threads. With actionable insights on e-commerce, lead qualification, and community engagement, this discussion is a treasure trove for marketers ready to thrive in the digital landscape.
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Quick takeaways
- Meta's shift towards fully automated advertising with the Andromeda algorithm signifies a crucial adaptation for advertisers to optimize campaign performance effectively.
- Exploring diverse advertising platforms beyond Meta and Google is essential for businesses to enhance returns on ad spend and engage audiences innovatively.
Deep dives
The Shift to Automation in Advertising
Recent updates have indicated a significant shift towards fully automated advertising solutions with Meta's Advantage Plus campaigns, now referred to as Advantage Plus Sales. This transition implies that advertisers will gradually lose manual control over their campaigns, relying more on the newly introduced Andromeda algorithm to optimize ad placements. While there are feelings of skepticism regarding this change, initial results for e-commerce have shown a 15 to 20 percent lift in conversion rates despite concerns over the loss of control. The challenge lies in how advertisers will adapt to these changes while navigating the complexities of automation.
