Perpetual Traffic What’s Working Now: Meta Andromeda Update, TikTok Shop Ads & Pornhub Ads?
May 13, 2025
Discover the transformative power of Meta's Andromeda algorithm as it automates ad campaigns, shaking up media buying strategies. Explore the rise of TikTok, the untapped potential of platforms like Pornhub, and the importance of personalized ads that truly connect. Unpack how businesses must adapt their marketing to stay competitive, even finding success in unexpected places like Threads. With actionable insights on e-commerce, lead qualification, and community engagement, this discussion is a treasure trove for marketers ready to thrive in the digital landscape.
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Meta's Advantage+ Goes Fully Automated
- Meta is moving Advantage+ Shopping campaigns to full automation with the new Andromeda algorithm.
- This shift reduces manual control but aims to improve conversion efficiency for advertisers.
Meta's Massive AI Investment
- Meta is investing $65 billion in AI for 2025, focusing on enhancing advertising algorithms.
- The Andromeda system aims to boost ad delivery efficiency and value for advertisers.
Need to Diversify Beyond Meta
- Tariffs and political tensions are impacting e-commerce ad profitability on Meta.
- Diversifying advertising budgets beyond Meta is becoming essential due to these external pressures.