When it comes to marketing metrics, what you measure—and how you measure it—can make all the difference. In this episode, Drew Neisser is joined by six-time CMO Grant Johnson to explore how to create marketing dashboards that go beyond vanity metrics to tell a full story of marketing’s impact.
In this episode:
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Grant walks through his "Marketing Performance Index," a dashboard designed to measure marketing’s broader influence on pipeline health, brand strength, and market presence.
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Learn why too many marketers fall into the trap of tracking vanity metrics that don’t resonate with the C-suite—and how to avoid it.
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Discover the importance of aligning metrics with CEO and board priorities while maintaining a broader lens to capture momentum.
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Explore how setting baselines and tracking trends over time are critical for showing marketing’s true value.
This is a sneak peek into a dashboard that doesn’t just measure what’s easy, it captures what actually matters—and elevates marketing’s voice in the C-suite. Tune in!
For full show notes and transcripts, visit https://renegademarketing.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
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