The GaryVee Audio Experience Why Brand Beats Digital Sales | Gary Vaynerchuk Throwback 4Ds
9 snips
Apr 9, 2023 The discussion dives into the critical role of brand development over mere digital sales. It highlights how Web 3.0 is transforming customer support and the importance of keeping things simple. Strategies for using NFTs to strengthen community in the service industry and the challenges of building two-way marketplaces are explored. Emphasis is placed on authentic engagement and innovative TikTok marketing. Anecdotes about scaling SaaS products showcase the impact of risk-taking and staying involved in marketing efforts.
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Focus on Core Features
- Focus on achieving critical scale for your core app feature before adding new ones.
- Get 25,000 active servers on the platform before expanding features.
Targeted Outreach on Instagram
- Use Instagram's search function to find and follow bartenders and related accounts.
- Directly message them to build relationships and promote your app.
Dual-Sided Marketing Approach
- Target both individual bartenders/servers (B2C) and establishments (B2B2C).
- Start with larger establishments for greater potential reach.