The Vergecast Decoder: Alamo Drafthouse CEO on the future of movie theaters
Dec 1, 2020
Shelli Taylor, the CEO of Alamo Drafthouse, shares her insights on leading the unique movie theater chain during the pandemic. She discusses the challenges of balancing health concerns with providing an exceptional movie experience. The conversation touches on the need for innovation, like outdoor drive-ins, and the importance of community engagement. Taylor also reflects on the future of theaters in the streaming age, emphasizing the role of collaboration in navigating the evolving landscape of cinema.
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Chaotic Start
- Shelli Taylor started as Alamo Drafthouse CEO on April 30th, during the pandemic.
- She was originally hired for growth but had to manage the crisis of 41 theater closures.
Inconsistent Government Response
- A lack of coordinated government response to the pandemic has been crippling for businesses like Alamo Drafthouse.
- Inconsistent policies, like allowing restaurants to serve food while theaters cannot, create confusion and inequity.
Prioritizing Safety
- Focus on creating the safest possible experience for customers, from ticket purchase to departure.
- Implement stringent safety measures like online ordering, social distancing, and mask enforcement.