Engagement and Advertisements: Wrapping Up the Episode

On this episode of Decoder, Nilay talks with Shelli Taylor, the CEO of Alamo Drafthouse. Shelli stepped into her new role as CEO during the pandemic.

In the conversation, Nilay and Shelli discuss the steps she had to take to get her company back on solid ground — including justifying high fixed costs of expensive lightbulbs — and how the government has failed to manage the pandemic effectively for business owners. They also talk about what it will take to safely reopen theaters and what the future looks like, especially in the streaming age.

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