The Faces of Business Telling the Barefoot Wines Story - Michael Houlihan
In this, The Faces of Business, our guest, Michael Houlihan, Founder, Barefoot Wines & Business Audio Theatre, shares stories from building one of the largest wine brands in North America, selling his business, and his latest endeavor, The Business Audio Theatre where he is shining a light on founders by telling their story through audio.
Michael Houlihan and Bonnie Harvey founded a startup wine business in 1985 focused on producing an approachable wine at an affordable price point. The company used grit, determination, and listening to the customer to launch a brand for the people. They used cause-based marketing to continue expanding the business and help worthy causes in a win-win approach to making a difference in the world. Ultimately in 2005 Michael and Bonnie sold the Barefoot brand to E&J Gallo.
Check out the Blog post here: Telling the Barefoot Wines Story
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