Marketing #Unfiltered Ep 174 | Marketing That Sounds Like YOU: Brand Voice Strategies with Kim Kiel
Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.
That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural.
We cover:
Why trusting your business ideas sooner could be the "ticket to ease" in your marketing
How simple "monthly marketing moments" can consistently grow your email list without complex funnels
Practical ways to build trust during today's "trust recession" through genuine connection
Kim's 5-step process to unearth and leverage your authentic brand voice
Why marketing stories don't need to be Pulitzer-worthy (and how to find stories in everyday moments)
How creating a brand voice guide can save you countless hours and help delegate content creation
If you're tired of marketing that feels stiff or inauthentic, this episode delivers actionable advice to find and use your natural voice to connect with your ideal clients.
Resources mentioned on the episode:
Kim's free Brand Voice workbook and audio mini-series:
Hemingway app for analyzing your writing style
Verbatim Voice Tool for copy analysis
Copywriting Tips and Sales Strategies for Small Businesses: kimkiel.com/podcast
The Anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email
What are segues and how to write them in storytelling emails: https://www.kimkiel.com/podcast-1/what-are-segues-and-how-to-write-them-in-storytelling-emails
Connect with Kim:
Instagram: @kimkiel
LinkedIn: Kim Kiel