Today in Focus
Revisited: Creating The Spark: the kids behind 2024’s surprise summer hit
Dec 25, 2024
Join Rory Carroll, the Guardian's Ireland correspondent, who covers the inspiring story of 'The Spark', and Gary McCarthy, creative director at The Cabin Studio, as they dive into the magic behind a viral hit. They discuss the vibrant collaboration between kids from diverse backgrounds and the transformative power of music through community initiatives. Discover how this electrifying summer anthem captivated over a billion listeners on TikTok and the joy found in creative expression at the Electric Picnic festival.
29:18
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Quick takeaways
- The Spark exemplifies how a community-driven initiative like Rhyme Island can harness youth creativity to produce a viral anthem.
- The project promotes inclusivity by amplifying the voices of immigrant children, challenging societal narratives through their impactful lyrics and performances.
Deep dives
The Rise of The Spark in Irish Music
The emergence of The Spark as a major hit showcases the incredible talent from a small community in Cork. This collaboration stemmed from an initiative called Rhyme Island, aiming to engage youth in creative songwriting workshops. The final product evolved into a catchy drum and bass anthem that resonated with listeners, contributing significantly to the song's rapid popularity, including notable figures like Stormzy endorsing it online. The song's infectious energy and relatable lyrics promote a message of self-expression, making it a perfect anthem for youth creativity.
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