HousingWire Daily Neel Dhingra on cutting through the noise to grow a personal brand
Dec 1, 2025
Neel Dhingra, a branch manager at All Western Mortgage and a leading mortgage influencer, shares insights on building a personal brand through social media. He discusses the overwhelming noise online and the importance of authenticity in a world influenced by AI. Neel highlights how storytelling can cut through clutter and build connections. He emphasizes the value of showcasing expertise in content to protect business margins, fostering long-term relationships with clients. Neel urges creators to prioritize consistent content creation and embrace imperfections for success.
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More Opportunity, More Noise
- Social media now has more opportunity but also far more noise, making it harder to stand out.
- You must get better at cutting through the noise to actually gain influence and business.
Use AI To Enhance, Not Replace
- Use AI to enhance communication and distribution, not to fully replace your voice.
- Label or mix AI content with real footage so audiences can still connect with the human behind the brand.
Audience Preference Shifts Toward Real
- Audiences are starting to prefer knowing content is real and human-driven as AI proliferation rises.
- Platforms may add options or rules to surface authentic, non-AI content in feeds.