two & a half gamers
Is TikTok UA for teenagers? Soft launch sonar #4, Importance of Bid Floors, top Creatives in March
Apr 1, 2024
Guest Jakub Remia, User Acquisition and Game Design expert, discusses the importance of bid floors in ad monetization, the relevance of TikTok for teenagers, and the top creatives in March. Panelists share actionable insights on placements, bidding, and soft launch strategies in the gaming industry.
57:04
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Quick takeaways
- Setting bid floors can boost ad revenue by customizing based on geographic locations.
- Little Land game features bug capture, factory building, and power acquisition.
Deep dives
Little Land: A Game Based on the Movie 'Honey, I Shrunk the Kids'
Little Land is a mobile game that mirrors the concept of the movie 'Honey, I Shrunk the Kids', where players navigate bugs in a lawn and build bases. The game features bug capture, factory building, and power acquisition.
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