The Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | Autoresponders TAM 029: Dane Maxwell – Overcoming Limiting Beliefs
Aug 11, 2015
Dane Maxwell, an entrepreneur and founder of TheFoundation.com, guides aspiring business owners in overcoming limiting beliefs while emphasizing mindset work. He dives into how confusion and fear hinder progress and shares practical techniques for processing emotions to foster action. Dane outlines how personalizing marketing automation can enhance engagement and discusses compelling student success stories, highlighting breakthroughs that led to rapid business growth. Overall, he encourages pursuing business from a place of enjoyment rather than worth.
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Segment Visitors With A Mini Survey
- Do use early micro-surveys on your landing page to segment visitors before collecting emails.
- Pass those answers into your automation platform to deliver tailored sequences based on role and roadblocks.
Personalize Emails With Conditional Content
- Use conditional content or tags so one email can speak differently to multiple segments.
- Keep core content the same and customize only the opening lines for each audience.
Nudge Non-Viewers With Short Follow-Ups
- Follow viewers who don't finish core funnel content with multiple brief, direct follow-ups.
- Ask if they need help and provide the link again to nudge completion.
