Google Just Killed More Schema Types - Here's What You Should Focus on Instead

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Nov 9, 2025

Google has deprecated several lesser-used structured data types, impacting SEO strategies for many. The discussion highlights why niche schema packages may not be worth the investment. Edward emphasizes that Google can often ignore custom markup, making on-page SEO and effective keyword strategies more crucial. Learn how to focus on driving sales with buyer-intent keywords, ensuring your site's structure is logical, and prioritizing backlinks. It's time to shift the spotlight from niche schema to essential SEO practices that yield real results.

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ANECDOTE

Niche Schema Sellers Called Out

Edward bluntly calls niche schema sellers scammers and says he's been warning people for a year.
He describes community backlash but insists his stance was correct as Google drops support for many schema types.

INSIGHT

Structured Data Isn't A Guarantee

Structured data is JSON embedded in HTML to help search engines understand products, reviews, and events and to enable rich results.
Edward notes Google often generates rich features itself or ignores implemented schema, reducing its guaranteed impact.

INSIGHT

Google Is Removing Rarely Used Schema

Google announced it will remove several seldom-used search features and structured data types to simplify results.
Examples include doodle box, nutrition facts, nearby offers, events, bike share status, and TV season selector.

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E858: Google has officially removed support for several structured data types, confirming a trend that has been developing over the last several years.

We look at what this means for SEO professionals, agencies, and business owners who have invested time and resources into schema markup.

I explain why niche or specialty schema implementations often don't deliver meaningful results, how Google decides when to use structured data, and which markup types are being deprecated.

We'll also cover where you should shift your focus instead - including on-page optimization and keyword strategy that consistently drive traffic and conversions.

Topics covered: - Google's announcement on structured data and which schema types are being removed - Why Google often ignores or overrides custom schema markup - The real value (and limitations) of structured data for modern SEO - How to choose keywords that lead to sales, not just clicks - Key on-page and site-wide SEO practices that outperform complex schema setups - How to evaluate whether your site builder already includes the essential markup

If you have been told you need expensive niche schema packages, this episode will help you understand why that advice may be outdated. Learn what Google actually prioritizes today and how to focus your SEO efforts on areas that make a measurable impact.

⭐️ Google Drops Support For More Structured Data Types & Search Features - https://www.seroundtable.com/google-drops-support-structured-data-types-40386.html ⭐️ Google's Schema Markup Testing Tool - https://developers.google.com/search/docs/appearance/structured-data

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 The Niche Schema Scam 00:26 Google's Structured Data Changes 01:59 Google Drops Support For More Structured Data Types & Search Features 03:02 Implications of Schema Deprecation 05:10 Effective SEO Strategies 07:19 On-Page SEO Tips 08:47 Wrapping

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #technicalseo #seoschema #digitalmarketing