SlatorPod #243 Gridly CEO Anna Albinsson on Efficient Localization
Mar 11, 2025
Anna Albinsson, CEO of Gridly, a content management and localization platform, dives into her company’s transformation from gaming to broader industries like fintech and edtech. She discusses the new integration of translation management and productivity tools that simplify multilingual workflows. Albinsson views AI as an ally, not a threat, emphasizing governance and quality in localization. She also highlights Gridly's inbound marketing success and the necessity of blending digital strategies with personal relationships to thrive in competitive SaaS landscapes.
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Gridly Origin Story
- Gridly was founded by game developers and is loved by the gaming industry, serving AAA and mobile game companies.
- It started as a CMS for gaming content localization and now supports complex workflows worldwide.
Excel Is The Start, Not The Solution
- Many global companies start localization with Excel or Google Sheets but face chaos as they scale.
- A platform becomes essential when content volume and market reach grow beyond a simple spreadsheet.
Universal Content Chaos Challenge
- Across industries, global companies universally feel content chaos when scaling multilingual products.
- Tracking versions, sources, and responsibilities without a platform causes consistent pain and inefficiency.