SlatorPod
#243 Gridly CEO Anna Albinsson on Efficient Localization
Mar 11, 2025
Anna Albinsson, CEO of Gridly, a content management and localization platform, dives into her company’s transformation from gaming to broader industries like fintech and edtech. She discusses the new integration of translation management and productivity tools that simplify multilingual workflows. Albinsson views AI as an ally, not a threat, emphasizing governance and quality in localization. She also highlights Gridly's inbound marketing success and the necessity of blending digital strategies with personal relationships to thrive in competitive SaaS landscapes.
29:02
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Quick takeaways
- Gridly has evolved from a niche CMS for gaming into a comprehensive content operations platform, now catering to industries like fintech and edtech.
- The integration of AI in Gridly's workflows enhances localization efficiency, but maintaining governance and quality control remains crucial for accuracy.
Deep dives
Gridly's Comprehensive Content Management Solution
Gridly offers a unique and integrated platform that combines content management, translation management, and computer-assisted translation (CAT) functionalities, all in one place. Originating from the gaming industry, the platform is designed to meet the specific needs of game developers, enabling them to efficiently scale their content into new markets. Clients such as Warner Brothers and Tencent benefit from Gridly's ability to streamline complex localization processes, ensuring a seamless experience for gamers globally. With the recent launch of TMS and CAT capabilities, Gridly transforms from a traditional CMS into a full content operations solution, addressing the challenges faced by companies managing extensive multilingual content.
