Kitces and Carl - Real Talk for Real Financial Advisors
Life-Changing Self Actualization—But How Do We Market It?: Kitces & Carl Ep 133
Mar 7, 2024
Kitces and Carl dive deep into the meaning and value of financial advice beyond monetary gains, exploring self-transcendence, self-actualization, and connecting with clients on a deeper emotional level. They discuss the challenges of marketing these deeper services and emphasize the importance of aligning personal values with professional tasks.
33:57
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Quick takeaways
- Financial advisors should focus on self-transcendence, moving beyond individual success to impact and serve others.
- Blend functional financial advice with emotional support to provide hope, motivation, and guidance for self-actualization.
Deep dives
Reflecting on Purpose and Meaning in Financial Planning
In a discussion between Michael Kitzes and Carl Richards, the concept of self-transcendence in financial advising is explored. Clients often reflect on their achievements and question if material success is all there is to life. This reflection has been amplified during the pandemic, encouraging deeper existential inquiries. The episode delves into Bain's "Pyramid of Value" model, highlighting self-transcendence as the pinnacle, emphasizing the importance of moving beyond individual success to impact and serve others.
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