The ROI of Sales & Marketing Alignment -- Ryan Ruud // Lake One

Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works with startups, social enterprises and growth-driven brands to plan, strategize, and execute digital marketing programs. In part 1 of our conversation, Ryan is going to talk us through the value and incremental ROI of sales and marketing alignment. Show Notes

Connect With:

• Ryan Ruud: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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