Episode 788: From Leaky Roofs to Loyalty: The 7 Touchpoints That Matter

Homeowners now stay put for up to 18 years, which means your real estate marketing needs more stamina than your last “Just Sold” post. Today we peel back the seven homeowner stages that turn you from “random agent in their inbox” into “the first name they text when the roof leaks at 10 PM.”

We’re talking home maintenance, repairs, home improvement, financial planning, real estate referrals, sphere of influence, local vendors, and community updates that converts casual contacts into long-term allies. This is how you stop chasing strangers and start building a client ecosystem that feeds itself.

What you’ll walk away with:

• A full homeowner lifecycle map for long-term real estate growth
• Why local community content outperforms generic market noise
• Simple systems for referrals, follow-ups, and client loyalty
• The trust play most agents ignore until someone else takes their client
  
  

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