EO How to Scale Up When You’re Stuck Between Early and Growth | Postscript, Alex Beller | EO
Jul 18, 2025
17:03
How to Scale Up When You’re Stuck Between Early and Growth | Postscript, Alex Beller
In this episode, we sit down with Alex Beller, cofounder of Postscript, an SMS marketing platform. His key insight: 👉 "The riches are in the niches" – focusing on a core product and user creates excellence that customers recognize.
Within six months of launching, Postscript reached $1M in annual revenue, growing to 270+ employees serving 18,000+ customers today after raising funding through Series C.
What sets Postscript apart is their customerobsessed approach. Alex implemented a system where all founders would immediately respond to customer chats – transforming support into a powerful growth strategy.
In this interview, Alex shares candid stories about:
✅ The discipline to say "no" to opportunities outside their focus
✅ Navigating company growth challenges at different headcount stages
✅ Creating and evolving company values (FEACH) that actually stick
✅ The future of conversational commerce powered by AI
🎧 Tune in to hear how Postscript achieved massive growth by solving SMS marketing for Shopify merchants better than anyone else.
LinkedIn | @EO STUDIO
X | @EO__Global
Instagram | @eostudio.official
Substack | @eostudio
I8G8X5VYSQJPLOXB EO stands for Entrepreneurship & Opportunities. Follow the podcast & turn on notifications for new episodes. EO Socials: Twitter twitter.com/eostudi0 LinkedIn linkedin.com/company/eostudio Official Website eostudio.io EO School welcome.eostudio.io Disclaimer: This fanmade podcast is not affiliated with or endorsed by EO. All content rights and trademarks belong to EO. If you represent EO and have any questions or concerns, please don’t hesitate to get in touch.
Within six months of launching, Postscript reached $1M in annual revenue, growing to 270+ employees serving 18,000+ customers today after raising funding through Series C.
What sets Postscript apart is their customerobsessed approach. Alex implemented a system where all founders would immediately respond to customer chats – transforming support into a powerful growth strategy.
In this interview, Alex shares candid stories about:
✅ The discipline to say "no" to opportunities outside their focus
✅ Navigating company growth challenges at different headcount stages
✅ Creating and evolving company values (FEACH) that actually stick
✅ The future of conversational commerce powered by AI
🎧 Tune in to hear how Postscript achieved massive growth by solving SMS marketing for Shopify merchants better than anyone else.
LinkedIn | @EO STUDIO
X | @EO__Global
Instagram | @eostudio.official
Substack | @eostudio
I8G8X5VYSQJPLOXB EO stands for Entrepreneurship & Opportunities. Follow the podcast & turn on notifications for new episodes. EO Socials: Twitter twitter.com/eostudi0 LinkedIn linkedin.com/company/eostudio Official Website eostudio.io EO School welcome.eostudio.io Disclaimer: This fanmade podcast is not affiliated with or endorsed by EO. All content rights and trademarks belong to EO. If you represent EO and have any questions or concerns, please don’t hesitate to get in touch.
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