The Marketing Millennials SPECIAL SERIES: Keeping It Simple | Bathroom Break #47 đ˝
Think about all the acronyms you use as a Marketer: BOFU, TTM, CAC, the list goes on. You and your coworkers might know what they mean, but the general population doesnât. So, this episode is all about the importance of keeping things simple and easy to understand.
Daniel mentions his general rule: make sure your copy is written so simply that a five-year-old can read it. If youâre talking over peopleâs heads or using language they canât understand, it wonât convert. Jay mentions that you donât want to embarrass anyone, so avoiding acronyms and complicated language is a great start.
Plus, how does describing a dish at a restaurant relate to content marketing? Jay gives an example.
This short ân sweet Bathroom Break is all about keeping it simple so everyoneâs on the same page. đ˝
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Podcast: Do This, Not That
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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com