THE ED MYLETT SHOW

Building A Powerful Personal Brand w/ Rory Vaden

131 snips
Jul 26, 2022
Rory Vaden, a New York Times bestselling author and co-founder of Brand Builders Group, dives deep into the world of personal branding. He emphasizes the critical connection between trust and authenticity, dispelling myths about follower counts. Listeners learn to harness their unique strengths and passions for business success. Vaden offers practical strategies for monetizing a personal brand and overcoming mental barriers, all while advocating for meaningful engagement and consistent effort for personal growth.
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INSIGHT

Personal Branding as Reputation

  • Personal branding is the digitization of reputation, not just social media presence.
  • It's about building trust with colleagues, family, and peers.
INSIGHT

Trust and Profession

  • The higher the trust requirement in a profession, the more important a personal brand becomes.
  • Doctors, employers, lawyers, and financial advisors are key examples.
ADVICE

Building a Personal Brand

  • Find your uniqueness and exploit it to serve others.
  • Focus on providing value and serving a specific audience.
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