In this insightful conversation, Professor Alf Rehn, a leading expert in innovation, design, and management, shares his unique perspective on fostering creativity in businesses. From redefining innovation to the role of risk-averse corporate cultures, Rehn stresses the importance of nurturing small ideas, learning from unexpected sources like pop culture, and challenging the status quo. Discover how these principles can lead to groundbreaking changes in both startups and Fortune 500 companies.

00:34- About Prof Alf Rehn

• Professor Rehn is a professor of innovation, design, and Management at the University of Southern Denmark. 

• He is among the 30 management thinkers most likely to shape the future of the world, and he has had, interestingly, a lifelong love of trashy popular culture.