#157 "The Human Advantage: What AI Can’t Replace in Sales and Marketing with Brigham Dickinson & Sivan Caspi Herner"

“It’s all about human to human.” -Sivan Caspi Herner

 

Brigham Dickinson is the founder of Power Selling Pros, a company dedicated to transforming customer service teams into highly effective, persuasive, and revenue-generating forces. His journey began a decade ago when he realized that even high-quality leads could be lost due to poor call handling—an insight that inspired him to coach CSRs directly. Drawing on hands-on experience in both advertising and phone-based customer service, Brigham developed a training system that helps teams book more calls and wow more customers across industries from HVAC and plumbing to automotive and marketing services. Over the past ten years, he has scaled Power Selling Pros to help businesses worldwide optimize their call handling, uncovering hidden revenue and boosting customer satisfaction. In this episode, Brigham shares his lessons on turning ordinary interactions into measurable growth and why empowering CSRs is key to long-term business success.

Website:https://powersellingpros.com/ 

LinkedIn: https://www.linkedin.com/in/brigham-dickinson/

YouTube: https://youtube.com/@powersellingpros?feature=shared

Instagram: https://www.instagram.com/power.sellingpros/

Facebook: https://www.facebook.com/BrighamDickinsonPSP?mibextid=LQQJ4d

 

Sivan Caspi is a strategic marketing leader with over 15 years of experience from global B2B tech and B2C FMCG companies. She began her career building and growing leading consumer brands at companies like Kimberly-Clark and Tempo, before moving into the tech space, where she brings a unique blend of brand expertise and performance marketing know-how. As VP Marketing at CoolAutomation, Sivan leads global marketing strategy, brand positioning, and go-to-market execution. She has a proven track record in launching brands and products, scaling demand generation, and driving growth across international markets.

Sivan believes that smart marketing happens where strategy meets execution, technology meets creativity, and data meets people. Because in the end, it’s not B2B or B2C - it’s human to human.

Website: https://coolautomation.com

LinkedIn: https://www.linkedin.com/in/sivancaspi/?originalSubdomain=il

Instagram: https://www.linkedin.com/in/sivancaspi/

 

In this episode, we dive into the power of customer experience and smart marketing, exploring how businesses can unlock hidden revenue, scale globally, and connect with people on a human level.

 

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