Elin Bergman was called the circularity queen of Sweden in a podcast a title that stuck. Elin and I get to lean in to the challenging questions of how we become Circular. This is a conversation of different perspectives and starting points and Elins view and optimism is inspiring. We speak of plastics as a tool in our toolbox, the Ellen MacArthur foundation work on technical and organic cycles in circularity and how we can think about solutions in different spheres, we speak of course about the connection between the inner and outer - when we need something, how do we know what we need? And the importance of role models where Elin is most certainly one of the more inspirational and forceful examples of this. Here are some links and resources mentioned in the episode: Cradlenet, Nordic circular hotspot, Nordic circular arena, Ellen MacArthur Foundation's Youtube. We also talk about the Circular Gap report that had not yet come out at the time of the recording for this episode... Elin was right we are between Norway and the Netherlands with 3.4 % circularity - significantly less than we hoped for. The Netherlands are up to >22% in this final report - there are ways to go! Enjoy the conversation. Host: Amit Paul