The WARC Podcast

How brands can navigate 2025’s economic volatility

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Apr 22, 2025
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INSIGHT

Tariffs Impact Differentiated Brands Less

  • Tariffs typically do not pass fully to consumers, especially for differentiated products and brands.
  • More unique brands absorb tariff impacts better, reducing pricing pressure on consumers.
INSIGHT

Sentiment and Margins Drive Spending

  • Consumer sentiment heavily impacts spending, especially on durables and non-essentials.
  • Tariffs could reduce company margins, potentially leading to less investment and more unemployment.
ANECDOTE

Turkey's Economic Instability Example

  • In Turkey, rapid economic changes forced people to live year-to-year financially rather than saving long-term.
  • This experience shows why unstable economies lead consumers to splurge now amid uncertainty.
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