Episode 564 Influencer Marketing With Ryan Davis

This source presents a podcast episode from "The SDM show," hosted by Rob Cairns, featuring guest Ryan Davis. The primary focus of their discussion is influencer marketing, exploring its evolution from traditional celebrity endorsements to the rise of micro-influencers and the value of authentic content like unboxing videos. They examine how influencer marketing is applied across various sectors, including social impact, healthcare, and B2B, and discuss the challenges and opportunities presented by evolving digital platforms like TikTok, Substack, and the increasing influence of AI in content creation and search. The conversation also touches upon the importance of owning an audience's contact information rather than relying solely on rented social media land, highlighting the strategic considerations for businesses looking to implement influencer campaigns.