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Traditional banks are increasingly being replaced in everyday financial transactions by embedded financial services that offer more streamlined and user-friendly solutions. This transformation is seen in various sectors, from pizza orders to childcare payments, where banking is becoming an integral part of the business operating system rather than a standalone service. The shift indicates that many business owners may not even be fully aware of the extent of this change in their financial operations. Consequently, this transition presents significant challenges for banks, necessitating a reevaluation of their operational strategies and customer engagement approaches.