Ep. 146 - Helping Others Discover the Food Industry with Chelsey Walker, Social Media and Creative Lead at Taste Your Future

Foodgrads recently partnered with Taste Your Future and you might have seen Nicole Gallace do more video shoots and social media collaborations. Chelsey is the woman behind the scenes.

Chelsey Walker wasn’t intending to join the food industry, in fact, she never thought she would do marketing and communications,  but through her friend in the dessage business, this changed.

Chelsey helps me with some social media pet peeves like posting on a schedule and working with hashtags. In exchange, I inspire her to peruse her side hustle.

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Like This Episode? Then You Might Like

These two episodes talk about social media:

Sophie Mendes Van Delft, Content Marketing Specialist for Restaurants Canada - Sophie and I have a great discussion on social media for Restaurants Canada

Rachel Cheatham, CEO of Foodscape Group - Rachel and I talk about the right media to consume and what both her and I read, watch and listen to weekly.

 

Show Notes

When someone asks what you do for a living what do you tell them?: I’m a digital communications graphic designer I taught myself graphic design How did you teach yourself Graphic Design?: I took a few classes, but the internet and blogging courses are great. Just go to adobe creative cloud and practice Photoshop Illustrator Lightroom Tips from photos: Good photos take less work. What is Taste Your Future: A food and beverage Ontario initiative. The idea is that we’re building awareness in the food and beverage industry. Right now, there’s not a very good idea of the jobs around the industry. The new food jobs aren’t being filled and Taste Your Future is trying to raise awareness to tell the stories about the food industry. Buffer.io What is one misconception you’d like to dispel?: The food idnsutry has just as valuable jobs as engineering. These jobs are in food pay just as well. Describe the steps it took to get to where you are today?: I started as a Paramedic and hated it. Algonquin College Diploma in Public Relations Isabelle Docta – Taste Your Future How did you meet Isabelle?: Through horses actually. We met through the equestrian world. We do Dressage Dressage: A dance with the rider. It’s an Olympian sport How do you communicate better about yourself?: Be a human on facebook. Go to as many networking events as possible. Networking is more valuable than online communication How can you be the best in social media?: Be authentic and showing up. Answer things a lot. It’s just like getting a job. Just show up just like a job. Twitter is best for hashtags and so is Instagram What do you look for most in a job?: I’m trying to get side Hustle going with Social Media Management. Flexitarian/Reductarian Flexitarian cartoon How do you like working with Foodgrads: I love it! Nicole is awesome. We do a ton of video Unwrapped What type of food trends and technologies are really exciting you right now?: Every time I go into the food industry, I see something new Food Industry Social media trends: There aren’t many trends about the careers of it Ital Pasta Sticky Note Food Science/Nutrition stickynote cartoons What is the biggest problem in the food industry?: We are running out of people in the food industry and our job is to show awareness. Most factories are in rural countries in which young people don’t want to go there Favorite Quote: Surround yourself with people who are going to take you higher Favorite Book: Harry Potter fan Favorite Kitchen Item: garlic Press Best thing you’ve ever eaten: Some kind of cookies Garlic Ice Cream Any advice about getting into the food industry: Be open to every opportunity and connect with everyone working with you Where can we find you for advice if you want to be found?: You can message me on the taste your future page. Our biggest social media platform is Facebook. We just launched Instagram and I’m excited for that.

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