Grow The Show 201 | Social Media Clips Won’t Grow Your Podcast - Do This Instead
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Nov 25, 2024 Discover why traditional video clips for social media may not be the best way to grow your podcast audience. Learn about the limitations of these clips and how AI can help you create more engaging content from your podcast transcripts. Delve into effective strategies for utilizing short-form video in your marketing plan and boost your audience's interaction. Tune in for actionable insights that can transform your approach to social media and podcast growth!
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Ineffectiveness of Podcast Clips
- Repurposing podcast clips for social media often doesn't lead to audience growth.
- These clips rarely get shown to new people because they lack context and visual appeal for short-form viewers.
How Short-Form Algorithms Work
- Short-form video algorithms prioritize content that viewers watch fully and engage with.
- Repurposed clips often lack the visual appeal and context needed to capture and hold viewers' attention.
Large Creator's Clip Performance
- Kevin Schmidlin mentions a creator with a large following whose native reels outperform repurposed podcast clips.
- This demonstrates that even established accounts struggle to gain traction with repurposed content.