Grow The Show
201 | Social Media Clips Won’t Grow Your Podcast - Do This Instead
Nov 25, 2024
Discover why traditional video clips for social media may not be the best way to grow your podcast audience. Learn about the limitations of these clips and how AI can help you create more engaging content from your podcast transcripts. Delve into effective strategies for utilizing short-form video in your marketing plan and boost your audience's interaction. Tune in for actionable insights that can transform your approach to social media and podcast growth!
24:03
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Quick takeaways
- Repurposing podcast clips into social media posts often lacks engagement due to their failure to attract new viewers effectively.
- Utilizing AI tools to extract insights from long-form episodes allows creators to craft engaging, contextually rich social media content that drives growth.
Deep dives
Ineffectiveness of Video Clips for Growth
Relying on video clips from podcasts as a growth strategy often yields disappointing results. Although many content creators post repurposed clip content on platforms like TikTok and Instagram, these clips fail to significantly increase podcast downloads. The problem lies in the integration of podcast clips into social media, as they generally lack certain appeal that attracts new viewers. Short-form viewers need engaging, contextually rich content to hold their attention, which typical podcast clips do not provide.
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