The Skinny Confidential Him & Her Show How To Crush Your Goals & Execute On Your Vision Ft. Arrae Co-Founders Siff & Nish Samantray
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Sep 28, 2023 Siff Haider and Nish Samantray, founders of Arrae, discuss creating a business for longevity, choosing investors, setting tangible business goals, and the connection between The Skinny Confidential and Arrae. They also cover anti-inflammation, rapid growth, executing on vision, the positive shift in the diamond industry, authentic designer vintage shopping on eBay, integrating traditional wellness practices, the importance of focus and long-term planning, finding happiness, separating personal and business conversations, and the art of being concise.
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Focus and Speed for Growth
- Prioritize speed and focus when launching products and marketing.
- Master current marketing channels before expanding to others like TV ads.
Humble Brand Launch Story
- Sif and Nish started Arrae with their wedding money, avoiding fundraising initially.
- They focused heavily on product development, brand story, and targeted marketing to early influencers like Lauren and Melissa.
Focus Builds Bigger Companies
- Doing fewer things exceptionally well leads to bigger success.
- Founders who spread themselves across many projects often don’t build as big a company.