How Being Relentlessly Helpful on LinkedIn Will Make You Stand Out With John Espirian

“Build relationships through those comments and through direct messages because the more you support others, the more those people will want to support you,” encourages John Espirian, copywriter and author of Content DNA. In today’s episode, John shares his experience with creating a memorable brand for himself on LinkedIn and tips for how you can best grow your brand and your business on the platform.

John prides himself on creating “relentlessly helpful content.” This catchphrase launched a positive change for John’s personal brand because it is intriguing, meaningful, and memorable. By weaving this phrase into all of his content, he has been able to reinforce and grow his message. John’s tips for being successful on LinkedIn include crafting a compelling headline, being consistent with your brand’s image and voice, and writing thoughtful comments on posts from those in your industry. John explains that he actually gets most of his business from interacting in the comments of other people’s posts. 

Tune into this week’s episode on the importance of building a community on LinkedIn and how it can benefit your brand and business. 

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

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