People vs Algorithms Above-the-Line Media
Oct 4, 2024
Taylor Lorenz, a prominent voice at the crossroads of media and technology, delves into the new framework distinguishing 'above-the-line' human creativity from AI-driven 'below-the-line' content. She discusses the challenges traditional media faces in a rapidly evolving landscape, including the effects of AI on content curation and audience trust. The conversation also touches on the rise of independent platforms like Substack and the art of persuasive storytelling, questioning if packaged media can genuinely retain talent amidst these shifts.
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Taylor Lorenz Leaves Legacy Media
- Taylor Lorenz, known for covering internet culture, left The Washington Post for Substack.
- This highlights legacy media's struggle to retain free radicals, individuals who challenge conventions.
Above the Line vs. Below the Line Media
- The media industry should distinguish between "above the line" and "below the line" activities.
- "Above the line" involves uniquely human skills, while "below the line" can be automated.
Invest in 'Above the Line' Activities
- Focus on "above the line" activities like reporting, original viewpoints, and humor.
- Invest in uniquely human skills and data-driven, AI-connected offerings.