Text Agony Aunt Roz with your Cutflower Questions.

Hi, I’m Roz, and welcome to another episode of The Cutflower Podcast! Today, I’m thrilled to have a very special guest, Ed Boers, joining me. Ed has had an incredible journey this year, stepping into the world of Fibrex Nurseries and saving a much-loved family business. If you’re curious about the beauty and versatility of pelargoniums or dreaming of creating your own blooming paradise, you’ll love this episode!

Episode Summary

In this episode, I sit down with Ed Boers, the passionate owner of Fibrex Nurseries. We dive into his remarkable story of taking over the renowned family-run nursery, known for its exquisite pelargoniums, ferns, and ivies. Ed shares his journey from a childhood surrounded by plants to becoming the driving force behind revitalising this specialist nursery.

We talk about everything from his background in plant propagation to the challenges of moving an entire nursery operation, and even some tips on caring for tender perennials like pelargoniums through the winter. Whether it’s the scent of a pelargonium bouquet or the joys of running a family business, Ed’s enthusiasm is infectious.

Plus, we explore the growing trend of container gardening and how pelargoniums are the perfect fit for balconies and urban spaces. With insights into marketing strategies, the power of Instagram, and Ed’s plans for 2024, this episode is packed with inspiration for plant lovers and entrepreneurs alike.

Key Takeaways

1. Pelargoniums 101: The difference between pelargoniums and geraniums, and why pelargoniums are such a versatile, superior plant for bouquets, containers, and more.
2. Winter Care Tips: How to protect tender perennials like pelargoniums from frost and make the most of their cutting potential.
3. Building a Niche Business: Ed’s approach to preserving Fibrex’s legacy while expanding its reach through mail order and social media.
4. Growing Trends: The rise of container gardening and how pelargoniums are ideal for small urban spaces.
5. Inspiration for Entrepreneurs: Insights into managing a family-run business, staying authentic on social media, and balancing passion with practicality.

Resources Mentioned & Links

• Fibrex Nurseries: Visit fibrex.co.uk to pre-order pelargoniums and other plants. Dispatch

New Catalogue Out Now, https://plantsofdistinction.co.uk  use the code CUTFLOWER30 for 30% off your order.

• https://www.facebook.com/groups/thecutflowerkickoff2025
• https://fieldgateflowers.kartra.com/page/newsletters
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection