How to Build a Personal Brand on LinkedIn That Drives B2B Sales [Episode 199]

If your B2B sales strategy relies heavily on cold outreach, you’re missing a bigger opportunity: visibility.

In this episode, host Doug C. Brown speaks with executive strategist Bill Rice about how to use personal branding and platform presence—especially on LinkedIn—to create warm leads that convert faster and scale without paid ads.

🎙 Topics covered:

00:00 – Intro: Visibility vs. outreach in B2B

03:20 – Why cold outreach struggles without credibility

07:45 – How LinkedIn becomes a daily inbound engine

12:50 – Building a personal brand for trust, not fame

16:10 – Using conferences (even without attending) to book meetings

22:00 – Executive visibility as a team advantage

26:35 – The myth of funnels vs. long-term positioning

31:00 – Scaling inbound for high-ticket B2B offers

37:00 – Bill’s top advice to consultants and leadership teams

41:15 – Final thoughts and episode close

#LinkedInStrategy #ExecutiveBranding #B2BSales #CEOVisibility #SalesLeadership #InboundMarketing #ThoughtLeadership