The Glossy Podcast
Week in Review: Answers to listener questions about retail, TikTok and marketing
Mar 1, 2024
This podcast discusses topics such as the future of bankruptcy and M&As in retail, the impact of TikTok on fashion, effective marketing campaigns, changing influencer marketing trends on TikTok, and the evolving landscape of fashion trends and designer perspectives.
32:01
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Quick takeaways
- Expect increased bankruptcy and M&A in retail due to rise of DTC brands and changing VC landscape.
- Calvin Klein's successful campaign leveraged celebrity timing and release date for widespread appeal.
Deep dives
The Impact of M&A and Bankruptcy Filings in Retail
Bankruptcy filings and M&A in retail are expected to increase in the next two to five years due to factors like the surge in direct-to-consumer brands facilitated by platforms like Shopify. The landscape of VC funding is changing, with startups opting for crowdfunding over VC investments. While it's easier to start a brand with platforms like Shopify, challenges arise in sustaining the business due to high costs beyond the initial setup, leading to potential bankruptcies.
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