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Week in Review: Answers to listener questions about retail, TikTok and marketing

The Glossy Podcast

CHAPTER

Evolution of Influencers and Marketing Trends on TikTok

Exploring the changing landscape of influencer marketing on TikTok, discussing backlash against extravagant influencer trips and the challenges brands face in navigating NFTs and the metaverse. Analyzing the shift towards unpolished content and the impact of TikTok on consumer spending habits and fashion trends.

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