This Week in Startups

TWiST News: The Startup Redefining Sonos, Influencers, Elections and Google's next AI push | E2034

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Oct 29, 2024
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ANECDOTE

Fake Book Buzz

  • Bookstores were tricked into ordering more copies of a book by fake reservation requests.
  • This manufactured buzz, although clever, was deemed deceptive marketing.
ADVICE

Local Investors

  • Startups should seek local investors who understand their language and culture.
  • It's difficult to advise if investors don't speak the same language or use the product.
INSIGHT

Equity Impact

  • Government spending and tax cuts will fuel equities, benefiting those who own them.
  • Those living hand-to-mouth will not benefit as much.
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