The Game with Alex Hormozi

1. Welcome to $100M Lost Chapters

Nov 14, 2025
Discover the lost chapters that reveal untapped strategies for scaling your business. Hear insights on crafting effective offers, from premium to discount, and the math behind customer acquisition. Learn advanced techniques in offer stacking and management to enhance your team's performance. Alex shares why these chapters were cut, offering deeper insights while encouraging flexibility in how to engage with the material. Unveil the secrets behind attracting and retaining customers as you explore these unreleased gems.
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INSIGHT

Supplemental Chapters Deepen Knowledge

  • Alex Hormozi framed these chapters as useful but nonessential additions to his main books.
  • Reading them deepens understanding but isn't required to execute the core strategies.
ADVICE

Read In The Order That Helps You

  • Skip around and read chapters in any order that helps you execute faster.
  • Start with the intro chapter 'Your First Avatar' if you're unsure where to begin.
ADVICE

Start With 'Your First Avatar'

  • Use the 'Your First Avatar' chapter as the starting point when unclear about where to begin.
  • Apply the avatar process Alex uses across companies to pinpoint your ideal customer.
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