SBP 099 - How To Build Persuasive Presentations. With Nancy Duarte.

Marketing may involve running campaigns, tracking pricing, or creating brands, but let’s face it—marketers spend a lot of time building decks. From pitching ideas and asking for funding to reporting results or outlining strategies, we rely on presentations to drive action. Yet, no idea gains traction if it isn’t understood. That’s why communication and presentation skills are essential.

In this episode, Nancy Duarte shares her insights on crafting persuasive presentations and mastering effective communication.

Enjoy the show!

Our Guest:

Nancy Duarte

https://www.linkedin.com/in/nancyduarte/

CEO & Principal @ Duarte, Inc. - Creative Services & Presentation Skills Training

Author of 6 books & contributor to numerous publications like HBR, NYT, Wall Street Journal, Wired

Her TED Talk - The Secret Structure of Great Talks has well over 3M views

A client list that looks like the S&P500 listing - Apple, Hubspot, Walmart, Salesforce, Visa, Workday etc

Follow our updates here: https://www.linkedin.com/company/sleeping-barber/

Get in touch with our hosts:

Marc Binkley: ⁠⁠ https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/

Background Research & Literature:

Duarte, Inc. https://www.duarte.com/

TEDx The Secret Strucutre of Great Talks https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks 

Books https://www.duarte.com/resources/books/

Create Slides People will Remember https://www.youtube.com/watch?v=OeV2fHEM4RI 

Timestamps:

0:00 - Intro to Nancy Duarte

3:35 - Nancy’s career path to Presentation Agency Owner

6:38 - A presentation that won an Academy Award   9:35 - The challenge with most presentations

12:40 - How to amplify the connection to your audience

15:22 - Building decks is different from persuasive communication

19:00 - The importance of unpacking visuals

20:35 - Slideshows vs. Slidedocs   

24:00 - Communication is evolving, PPT is just a tool  

26:55 - How data has changed presentations

29:55  - Design implications with data

33:19 - The structure of great talks

37:42 - Why objections can improve your presentations 

41:38 -  Poking holes before presenting

43:45 - The Duarte Method: Story, Visuals, Delivery & Empathy

47:19 - Presenters need to think more like a helicopter than a train

49:40 - The big Aha’s for great presentations

51:54 - Learning more about Nancy

55:21 - Post-pod with V and Marc