
Akimbo: A Podcast from Seth Godin The chicken and the egg
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Jan 16, 2019 The debate of chicken versus egg is tackled, revealing that the chicken egg came first! Seth delves into evolution through fascinating examples like the peppered moth and finch beaks adapting to environmental changes. He explains artificial selection in breeding, co-evolution with technology, and how ideas replicate like genes. The podcast also addresses cultural shifts, the myth of the lone genius, and the importance of focusing on a specific audience for success. Seth emphasizes acting on perceived risks that aren't truly dangerous.
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How Evolution Actually Works
- Species change because offspring inherit traits with slight variations across generations.
- Natural selection filters traits that fit the environment, producing evolution over time.
The Moth Color Shift Example
- The peppered moths in Britain shifted from white to gray after soot from coal darkened their environment.
- Predation favored gray variants, illustrating rapid evolutionary change in response to environment.
Isolation Creates New Species
- Populations can interbreed while still varying, but prolonged isolation produces new species.
- Over enough generations, separated branches evolve until they can no longer reproduce together.



