We’re Outranking S&P 500 Brokerages in AI Search. Here’s How

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Joe Killinger, Managing Partner of Commercial Brokers International, to talk about how AI and digital marketing are changing the competitive landscape in commercial real estate. Joe explains why brokers who consistently create useful content are positioning themselves to show up in AI search, how smaller independent brokerages can compete with major national firms, and why technology still cannot replace market knowledge, relationships, and good brokerage fundamentals. They also discuss Joe’s growing commercial real estate affiliate network, the opportunities AI and social media are creating for the next generation of brokers, and why building a real business and reputation matters more than chasing overnight success. If you’re a CRE broker wondering how to stay relevant as AI changes the way clients find and evaluate brokers, this episode is for you.