Michelle Weaver: Beneficiaries of China’s Reopening

As U.S. Equities continue to face challenges this year, investors may want to look to a more positive story across the world—the reopening of China.

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Welcome to Thoughts on the Market. I'm Michelle Weaver, U.S. equity strategist for Morgan Stanley Research. Along with my colleagues, bringing you a variety of perspectives, I'll be talking about China's reopening as COVID Zero policies evolve. It's Tuesday, July 19th, at 3 p.m. in New York. 

Recently, our China economics team has become more positive on the region due to the relaxation in domestic and international travel policies and signs of gradual reopening. The team believes that in order for China to shift away from COVID Zero, the three necessary conditions will be sufficiently high vaccination coverage, a broadening toolbox to preserve health care capacity and a change in public perception of COVID. 

Progress has been made on all of these conditions, and the team expects the economy to reopen more broadly in the back half of the year and that a COVID Zero exit could happen towards year-end. 

This is notable for global investors since the broad U.S. equity turmoil of the last few months makes it important to look for stocks whose stories are not levered to the market at large and are more thematic ideas. The potential reopening of a country with 1.4 billion residents hits both of these criteria. 

To dig into this, the US equity strategy team, headed by Chief Investment Officer Mike Wilson, and our European Equity Strategy Team, led by Graham Secker, sourced industries and names that could have high revenue exposure to China. We then asked sector analysts which stocks they thought stand to benefit the most from the reopening. 

In the US, the biggest beneficiaries were in the consumer discretionary, materials, industrials and information technology sectors. The names who stand to benefit here are American brands that have consumer appeal, benefit from out of home experiences or feature China as a key driver of revenue, where pent up demand could provide tailwinds. 

In Europe, the potential beneficiaries are companies that have the highest revenue exposure to China. But it's important to be selective here, as a relatively large number of industrial and commodity focused stocks could be exposed to wider concerns around a global economic slowdown. For that reason, companies who also have exposure to the Chinese consumer may be best positioned. 

Narrowing even further from a top-down perspective, we think the most direct beneficiary of a potential reopening narrative in China is the luxury goods sector, also known as consumer durables in MSCI terminology, which has the third highest China exposure of any European sector after semiconductors and materials. Relevant to the reopening angle specifically, the team believes the luxury sector has the highest exposure to the China consumer and is a beneficiary of reduced restrictions around travel. Given this exposure and the recent pullback in government bond yields, they have upgraded the sector to overweight from a top-down strategy perspective. 

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