How did we get here?
- The story of how Visions the content property was born, and what the intent is behind it. Our goal is to broaden the conversation to art, philosophy, spirituality, and culture — and from those vantage-points, begin to understand their effects on Commerce.
- “Most eCom content focuses on the how or the what. We wanted to zero in on the ‘why’ a consumer thinks or behaves the way that they do.” — Phillip
- “We need a reason why… to give us the framework that we need to learn and to explore new ideas beyond just a couple of platforms that were dominant in the eCommerce ecosystem.” — Brian
- Commerce touches everyone. Therefore it can be a catalyst — a tool — for change in the immediate world around you. Not The World at large, but your world.
- “Not everything has to have these big, idealistic, world-changing outcomes. In fact, those distance you from making that change personal. Instead let’s talk about how you make a change that impacts one or two people in your immediate community.”
- The Visions Report is a combination of many peoples’ collective ideas about how we can build more resilient businesses, and how we can help people (not customers, not consumers).
Associated Links:
- Download the 100-page companion guide, our Visions Report
- Subscribe to the Visions Podcast on Spotify or Apple Podcasts
- If you want to review last year’s Vision 2021 you can find it at this link
- Nine by Nine featured in GQ and in WWD and in AdWeek
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