This Is Not A Drill with Gavin Esler The Populist Playbook – How does the right wing connect globally?
Oct 23, 2025
In this engaging discussion, Catherine Fieschi, a senior fellow at the Robert Schuman Centre, unpacks the rise of right-wing populism globally. She explores the populist playbook, which focuses on delegitimizing elites and simplifying complex issues. Fieschi analyzes the paradox of wealthy populists appealing to ordinary voters through relatable rhetoric, and discusses how authoritarianism can emerge once they gain power. The conversation also touches on the role of personality politics and effective resistance strategies seen in places like Poland and Denmark.
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Populism Thrives By Undermining Elite Legitimacy
- Populists build support by undermining the legitimacy of existing elites and claiming to represent 'the people.'
- Their communication is reactive, simple, and presents itself as common-sense against technocratic complexity.
Wealthy Leaders Can Still Feel Relatable
- Wealth and privilege do not prevent voters from relating to populist leaders who speak like 'ordinary people.'
- Successful populists use simple language, common-sense appeals, and performance of confidence that voters admire.
Masculinist Appeal And Female Backlash
- Masculinist tones in many right-wing movements appeal strongly to male voters and react against feminist gains.
- Some women also support these movements when they feel feminism has not delivered promised benefits.
