Double the Revenue: When More Members Stay Longer and Pay More

Gym owner Aaron Scott followed Two-Brain content for six years before finally signing up for mentorship. When he did, everything changed.

In this episode of “Run a Profitable Gym,” Aaron shares exactly how he doubled his revenue at CrossFit Structure in the U.K.—without dramatically increasing his client count.

He reveals how implementing high-value onboarding, raising rates with confidence and improving back-end systems helped him grow monthly revenue from £7,500 to over £15,000.

With mentorship, Aaron also increased average revenue per member (ARM) by £40 and tripled his length of engagement (LEG).

Building the right systems allowed Aaron to reduce stress and buy back hours so he can spend more time with his family.

If you’ve been sitting on a pile of free content but still feel stuck, tune in to hear what happened for this gym owner when he finally started working with a business expert.

Links

The Prescriptive Model

Gym Owners United

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1:28 - Before and after mentorship

6:00 - Results using free resources

7:44 - Immediate changes with a mentor

11:60 - Three rate increases

15:49 - Aaron’s recent accomplishments