The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

373: Check: Building a SaaS Startup You're Not Rushing to Sell - with Andrew Brown

Nov 2, 2023
Andrew Brown, founder and CEO of Check, talks about building a payroll infrastructure startup and the challenges of earning trust from early prospects. They discuss the importance of staying in stealth mode and establishing partnerships before officially launching. They also cover the competitive landscape of the payroll industry and the difficulties of being an entrepreneur.
45:44

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • CHECK aims to integrate payroll seamlessly into existing software platforms, offering small business owners a unified and efficient workflow.
  • Earning trust through network leveraging and cold outreach was crucial for CHECK to establish credibility with early customers and secure partnerships.

Deep dives

Andrew Brown's Journey and the Birth of CHECK

Andrew Brown, the founder and CEO of CHECK, shares his entrepreneurial journey and the inspiration behind founding CHECK. After selling his previous startup, Andrew wanted to build a company that he could work on for a long-term instead of seeking quick success. He spent years searching for the right business idea and eventually landed on the concept for CHECK when a potential partner revealed the complexity of embedding payroll functionality into their HR platform. CHECK spent years in stealth mode, focused on building its product and establishing partnerships. Trust-building with early customers was a significant challenge due to CHECK being a relatively unknown startup. However, through network-based leveraging and thoughtful cold outreach, they ultimately gained trust. Today, CHECK has grown into a team of over 100 people and has raised $119 million in funding.

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