Copywriters Podcast Sam Woods, T.H.E. AI Copywriting Pioneer
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May 12, 2025 In this engaging discussion, guest Sam Woods, a Strategic AI architect and a pioneer in AI copywriting, dives into his nine-year journey in the field. He reveals the most crucial aspects of AI that many in marketing overlook. Sam shares his early insights on generative AI’s evolution and its transformative impact on copywriting tactics. From automation's role in redefining creativity to the shifting perceptions of AI's authenticity in content, his expertise offers valuable guidance on optimizing AI collaboration for success.
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Most Copywriting Labor Automatable
- Most mechanical and laborious tasks in copywriting can be automated with AI, saving significant time.\n- However, the quality of what you do with that saved time determines your value, not just having extra hours.
Early AI Encounter Shaped Career
- In 2016, Sam met an Amazon machine learning scientist who predicted large language models would solve most text marketing.\n- This sparked his deep study of ML and early adoption of GPT models for marketing copy testing with successful results.
GPT-3 Matched Human Copy Early
- Sam tested GPT-3 generated copy early on in ads and emails, finding it converted as well as or better than human-written control copy.\n- Despite crude early interfaces, AI was already capable of high-performing short-form marketing copy in 2020.
