#194 Financial Fluency for Startup Founders With Jeff Rudner

Ready to decode the world of startup accounting and finance? Join us as we navigate through this complex landscape with Jeff Rudner, the co-founder of Proseer, a modern accounting firm. His expertise in financial reporting and accounting demystifies the process, making it digestible for all. Jeff focuses on the importance of comprehensible financials that can be shared with investors and lenders, offering advice on crafting a clear financial narrative that paints an accurate picture of your startup.

We then shift our focus onto setting a North Star goal, identifying the attributes to power business growth. Jeff further enlightens us on how to interpret balance sheets and profit-loss statements. He underscores the significance of maintaining a high gross profit margin as it forms the backbone of business reinvestment and growth. It's a crash course in financial literacy that every startup founder needs.

The episode doesn’t end here. We dive into the transformative role of technology in financial management. Jeff highlights how Proseer leverages cutting-edge tech solutions for efficient financial management. He introduces us to financial technology like QuickBooks Online, Sage Intact and NetSuite, shedding light on how these platforms can serve as the fulcrum of accounting truth. The conversation wraps up with a reflection on the importance of fostering entrepreneurial communities and the creation of successful businesses. Whether you're a seasoned entrepreneur or just starting out, this episode is an absolute must-listen, packed with expert advice and insights from a seasoned professional.

Find more about Jeff and his company here:

https://www.linkedin.com/in/jeffreyrudner/

https://proseer.co/

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