The Ringer F1 Show

F1 Executive Ian Holmes on F1’s Deal With ESPN, Expanding in America, and the Future of ‘Drive to Survive'

Nov 2, 2022

33:35

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How Do You Get Younger Viewers in F1?

02:37

Is There a Limit on How Many Races You Guys Can Have?

02:41

You Know, It's a Continuously Changing Cast

03:56

Introduction

2min

The Evolution of F1 in the United States

4min

How Do You Get Younger Viewers in F1?

3min

Is F1 TV a Good Use of the Additional Content?

4min

Is ESPN Telling You, Hey, the American Fan Needs More of This?

2min

Is There a Limit on How Many Races You Guys Can Have?

3min

What's the Biggest Question in Formula One?

3min

You Know, It's a Continuously Changing Cast

4min

Is There Ever Going to Be Anything Like Drive to Survive Again?

5min

Kevin is joined by Director of Media Rights at Formula One Ian Holmes to discuss the renewed three-year U.S. media-rights deal with ESPN, the market strategy targeting specific demographics, and the creation of the popular Netflix show ‘Drive to Survive’ and its upcoming season.

Host: Kevin Clark

Guest: Ian Holmes

Associate Producer: Erika Cervantes

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The Ringer F1 Show

F1 Executive Ian Holmes on F1’s Deal With ESPN, Expanding in America, and the Future of ‘Drive to Survive'

How Do You Get Younger Viewers in F1?

Is There a Limit on How Many Races You Guys Can Have?

You Know, It's a Continuously Changing Cast

Get the Snipdpodcast app

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Discoverhighlights

Save anymoment

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