F1 Executive Ian Holmes on F1’s Deal With ESPN, Expanding in America, and the Future of ‘Drive to Survive'
The Ringer F1 Show
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How Do You Get Younger Viewers in F1?
The sport was growing for a long time, but maybe it's stagnated. Maybe it was an aging demographic. What was the strategy all told to get, to start getting younger viewers? I think it was essentially recognizing that we needed to increase the number of touchpoints that the sport had. And different touchpoints perhaps being more targeted at different demographics and groups of people.
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